
Albert Einstein once said: “If you cannot explain it simply, you don’t understand it fully.” This is what I typically think when we get a phone call where a caller wants to know if we are a private lender or a hard money lender. “What’s the difference?” I ask and typically get a rambling explanation that is difficult to follow. It has something to do with institutional money, asset-based lending, credit profile, and what-not and, needless to say, makes no sense whatsoever. So what is the difference between hard money lenders and private lenders? I would argue very little.