New Funding Resources 
Hard money lenders have significant discretion in choosing whom to lend to. Unlike traditional banks or financial institutions that have strict lending criteria and standardized underwriting processes, hard money lenders are private individuals or smaller-size companies that operate with more flexibility. The decision to lend to a particular borrower depends on the transaction itself. Among key elements of this transaction are its overall profitability, the strength of the collateral, and the risk involved in a particular rehab project. These are the tangible aspects best measured by math and underwriting formulas such as loan-to-cost ratio. The intangible aspect of the transaction is how a private lender feels about a particular borrower.
