To be a successful investor you have to be a good marketer. Being a good marketer might mean different things to different people. For example, in real estate investing it might mean that you are cultivating a network of agents to dig for deals that fit your criteria. Alternatively, you might be a real estate auction pro investing time and effort bidding against other investors on the court house steps – hopefully wearing thermal underwear in winter. You might specialize in HUD properties and score good deals by watching your prospective deals like a hawk. Regardless of what you do, the outcome needs to be the same. You need to have enough marketing skills and real estate expertise to generate a consistent flow of quality leads.