New Funding Resources 
Hard money loans offer unparalleled leverage, speed, and flexibility—something that conventional lenders cannot even come close to. To compensate for the risk, private lenders charge more for their money, making their loans more expensive than those offered by traditional lenders. If you are one of the traditional lenders, the only advantage of your product is the price you charge.
Hard Money Alternatives
Hard Money vs. Soft Money for Real Estate Investing
After analyzing a variety of Google search engine results pages, we found that one of the most popular search phrases involving hard money is “hard money vs. soft money.” I live and breathe hard money, but—I am the first to admit—it creates certain myopia when it comes to an understanding what people outside of our industry know about it. Ours is a highly specialized product, but many people, even those who are financially sophisticated, have little understanding of it. A couple of days ago I ran into my former boss, with whom I worked 20 years ago. He is a great, successful man who ran a multi-million insurance and financial services company for MetLife and retired as a multi-millionaire. We started catching up and discovered he has no idea what hard money is—and he is a former financial guru!
