
As real estate investors, we are wired to hunt for margin. We sharpen pencils, run numbers, stress-test exit strategies, and still secretly hope for that deal. The one-time opportunity. The life-changing acquisition. The deal of a lifetime that launches us into the next financial stratosphere.
That is exactly why deals with jaw-dropping profit margins are so intoxicating. They whisper sweet nothings to our spreadsheets. They almost make sense. And sometimes, that’s the most dangerous part.
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To be a successful investor you have to be a good marketer. Being a good marketer might mean different things to different people. For example, in real estate investing it might mean that you are cultivating a network of agents to dig for deals that fit your criteria. Alternatively, you might be a real estate auction pro investing time and effort bidding against other investors on the court house steps – hopefully wearing thermal underwear in winter. You might specialize in HUD properties and score good deals by watching your prospective deals like a hawk. Regardless of what you do, the outcome needs to be the same. You need to have enough marketing skills and real estate expertise to generate a consistent flow of quality leads.
A couple of days ago, I heard some people talking about a listing on the MLS. It seems one of them was looking to sell a nice single family home while the other was looking to buy a single family home. As I watched them do the negotiation dance, it occurred to me how much neither one of them understood the true opportunities that using the MLS brings. They really didn’t have a handle on dealing with
This article is continuation of our series on finding profitable real estate deals. We’ve already discussed the REO route and its pros and cons. However, there is one type of REO that is quite different from the rest. In my experience as a
