To be a successful investor you have to be a good marketer. Being a good marketer might mean different things to different people. For example, in real estate investing it might mean that you are cultivating a network of agents to dig for deals that fit your criteria. Alternatively, you might be a real estate auction pro investing time and effort bidding against other investors on the court house steps – hopefully wearing thermal underwear in winter. You might specialize in HUD properties and score good deals by watching your prospective deals like a hawk. Regardless of what you do, the outcome needs to be the same. You need to have enough marketing skills and real estate expertise to generate a consistent flow of quality leads.
Finding Real Estate Deals
A couple of days ago, I heard some people talking about a listing on the MLS. It seems one of them was looking to sell a nice single family home while the other was looking to buy a single family home. As I watched them do the negotiation dance, it occurred to me how much neither one of them understood the true opportunities that using the MLS brings. They really didn’t have a handle on dealing with DC real estate investments.
This article is continuation of our series on finding profitable real estate deals. We’ve already discussed the REO route and its pros and cons. However, there is one type of REO that is quite different from the rest. In my experience as a private mortgage lender, this route offers unique opportunities for real estate investors. I am talking about HUD properties. Such opportunities don’t come often, but some of the most profitable rehabs we’ve seen came via HUD properties.
I am a private mortgage lender and as such I’ve seen successful investors draw on different types of skills. Some are handy and can build sweat equity by doing parts of their rehab themselves. Others are negotiators and managers extraordinaire. They are the ones who squeeze every penny, negotiate for every nail and breathe down the neck of their contractors every day. Working with them is not a picnic for contractors, but those investors do make money when their softer competitors don’t. Still, regardless of their skills, all of those investors share a single strength in common: an ability to find real estate investment opportunities. Identifying properties with money-making potential and putting them under contract is at the heart of real estate investing.
To be a successful investor, you have to comfortably wear different hats. You’ve got to know how to hire and manage people, and you need to know construction basics. You need to understand the local real estate market. You need to have excellent time and money management skills. Perhaps most importantly, you need to be able to find profitable real estate deals. As a private mortgage lender, we see our borrowers successfully employing many different strategies to do that. This article is Part 1 of our series on finding real deals. Before you begin, go ahead and check out the series Introduction published previously.
Lead generation is the backbone of real estate investing and of any other business in general. In our 10+ years of doing business as a hard money lender, we’ve had an opportunity to see many investors succeed using drastically different strategies. This is why today we are introducing a new blog series on finding deals in real estate. Each article will cover one potential strategy of uncovering investment opportunities and running with them. The goal is to give you actionable ideas on how you can take those strategies and adapt them to your own style of doing business.